Privacy Policy
Data Protection
This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”). Regarding the terms used, such as “personal data” or their “processing,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Responsible party:
Thomas Zettel
c/Jaume Fabra 11 – Local 1, 08004 Barcelona, Spain
thez@zellerluoid.org
Types of data processed:
- Inventory data (e.g., names, addresses)
- Contact data (e.g., email, telephone numbers)
- Content data (e.g., text entries, photographs, videos)
- Usage data (e.g., websites visited, interest in content, access times)
- Meta/communication data (e.g., device information, IP addresses)
Processing of special categories of data (Art. 9 (1) GDPR):
No special categories of data are processed.
Categories of data subjects affected by processing:
- Customers / interested parties / suppliers
- Visitors and users of the online offering
- Hereinafter, we refer to the data subjects collectively as “users”
Purpose of processing:
- Provision of the online offering, its content, and functions
- Provision of contractual services, service, and customer care
- Responding to contact inquiries and communicating with users
- Marketing, advertising, and market research
- Security measures
As of: September 13, 2021
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal basis for our data processing. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 (1) (a) and Art. 7 GDPR. The legal basis for processing to fulfill our services and implement contractual measures as well as respond to inquiries is Art. 6 (1) (b) GDPR. The legal basis for processing to fulfill our legal obligations is Art. 6 (1) (c) GDPR. And the legal basis for processing to protect our legitimate interests is Art. 6 (1) (f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.
Changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.
Security Measures
In accordance with Art. 32 GDPR, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to it, input, and transfer, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the deletion of data, and response to data threats. Furthermore, we consider the protection of personal data right from the development or selection of hardware, software, and processes, in accordance with the principle of data protection by design and through data protection-friendly default settings (Art. 25 GDPR).
Security measures include, in particular, the encrypted transmission of data between your browser and our server.
Cooperation with processors and third parties
If, as part of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them, or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g., if the transmission of data to third parties, such as payment service providers, is necessary to fulfill the contract in accordance with Art. 6 (1) (b) GDPR), if you have consented, if a legal obligation requires this, or if it is based on our legitimate interests (e.g., when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called “contract processing agreement,” this is done on the basis of Art. 28 GDPR.
Transfers to third countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or the disclosure or transfer of data to third parties, this will only occur if it is necessary to fulfill our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we will only process or have data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level equivalent to that of the EU or compliance with officially recognized specific contractual obligations (so-called “standard contractual clauses”).
Rights of the data subjects
You have the right to request confirmation as to whether the data in question is being processed and to access this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR.
You have the right to request information about the data in question. Art. 16 GDPR, you have the right to request the completion of the data concerning you or the rectification of inaccurate data concerning you.
In accordance with Art. 17 GDPR, you have the right to request that the data in question be erased immediately, or alternatively, in accordance with Art. 18 GDPR, you have the right to request that the processing of the data be restricted.
You have the right to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request that it be transmitted to other controllers.
Furthermore, you have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.
Right of withdrawal
You have the right to withdraw consent granted in accordance with Art. 7 (3) GDPR with effect for the future.
Right of objection
You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, you can object to processing for direct marketing purposes.
Deletion of Data
The data we process will be deleted or restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no statutory retention periods that prevent deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
Germany: According to legal requirements, data is retained for 6 years in accordance with Section 257 (1) of the German Commercial Code (HGB) (commercial ledgers, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) of the German Fiscal Code (AO) (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).
Provision of contractual services
We process inventory data (e.g., names and addresses as well as contact details of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and providing services in accordance with Art. 6 (1) (b) GDPR. Entries marked as mandatory in online forms are required for the conclusion of the contract.
Users can optionally create a user account, where they can, in particular, view their orders. The required mandatory information is communicated to users during registration. User accounts are private and cannot be indexed by search engines. If users cancel their user account, their data will be deleted, unless retention is required for commercial or tax law reasons in accordance with Art. 6 (1) (c) GDPR. Users are responsible for backing up their data before the end of the contract upon termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
During registration and subsequent registrations, as well as during the use of our online services, we store the IP address and the time of the respective user action. This storage is based on our legitimate interests, as well as the user’s interest in protecting against misuse and other unauthorized use. This data will generally not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 (1) (c) GDPR.
We process usage data (e.g., the websites visited on our website, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, for example, to display product information based on the services previously used.
Deletion occurs after the expiration of statutory warranty and similar obligations; the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration (end of the retention period under commercial law (6 years) and tax law (10 years)); information in the customer account remains until it is deleted.
Contact
When you contact us (via contact form or email), the user’s information is processed to process the contact request and its handling in accordance with Art. 6 (1) (b) GDPR.
User information may be stored in our customer relationship management system (“CRM system”) or a comparable inquiry organization.
We delete inquiries if they are no longer required. We review their necessity every two years. We permanently store inquiries from customers who have a customer account and refer to the customer account information for deletion. In the case of statutory archiving obligations, deletion occurs after these expire (end of the retention period under commercial law (6 years) and tax law (10 years)).
Comments and Posts
No comments can be created on this website.
Collection of Access Data and Log Files
Based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, the file, the date and time of access, the amount of data transferred, the notification of successful access, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), the IP address, and the requesting provider.
Log file information is stored for security reasons (e.g., to investigate misuse or fraud) for a maximum of seven days and then deleted. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.
Online presence in social media
Based on our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, we maintain online presences within social networks and platforms in order to communicate with customers, interested parties, and users active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.
Unless otherwise stated in our privacy policy, we process user data if they communicate with us within the social networks and platforms, e.g., by posting on our online presence or sending us messages.
Cookies & reach measurement
Cookies are information that is transferred from our web server or third-party web servers to the user’s web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
We use “session cookies,” which are stored only for the duration of your current visit to our website (e.g., to save your login status or the shopping cart function and thus enable the use of our online offering). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. Furthermore, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offering, e.g., by logging out or closing your browser.
Users are informed about the use of cookies for pseudonymous reach measurement in this privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. Excluding cookies may lead to functional restrictions of this online offering.
You can object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page (https://optout.networkadvertising.org/) and additionally the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).
Google Analytics
We do not use Google Analytics.
Google Re/Marketing Services
We do not use any marketing services.
Facebook processes data in accordance with Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s data usage policy: https://www.facebook.com/policy.php. Specific information and details on the Facebook pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection of your data by the Facebook pixel and the use of your data to display Facebook ads. To control which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions for usage-based advertising settings there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning they are applied to all devices, such as desktop computers and mobile devices.
To prevent the collection of your data using the Facebook pixel on our website, please click the following link: Facebook Opt-Out. Note: If you click the link, an opt-out cookie will be stored on your device. If you delete the cookies in this browser, you will need to click the link again. Furthermore, the opt-out only applies within the browser you use and only within our web domain on which the link was clicked.
You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative’s opt-out page (https://optout.networkadvertising.org/) and the US website (https://www.aboutads.info/choices) or the European website (https://www.youronlinechoices.com/uk/your-ad-choices/).
Newsletter
We use the MailChimp newsletter Addon.
Mailchimp Privacy FAQs:
https://eepurl.com/hL3y0v
Integration of third-party services and content
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR), we use content or service offerings from third-party providers within our online offering to integrate their content and services, such as videos or fonts (hereinafter collectively referred to as “content”). This always requires that the third-party providers of this content perceive the IP address of the users, since without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavor to only use content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” enable information such as visitor traffic on the pages of this website to be evaluated. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, as well as be linked to such information from other sources.
The following table provides an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on data processing and, in some cases already mentioned here, opt-out options:
External fonts from Google, LLC., https://www.google.com/fonts (“Google Fonts”). Google Fonts are integrated directly and not via the Google server.
External CDN from Google LLC, e.g., JQuery. The Google CDN is integrated by calling a Google server (usually in the US). Privacy policy: https://www.google.com/policies/privacy/, Opt-out: https://www.google.com/settings/ads/.